David Lisnard, Chairman of the Côte d'Azur Tourism Regional Committee, Mayor of Cannes, and Dominique Thillaud, Chairman of the Board of Aéroports de la Côte d’Azur, wish to congratulate Liu Ye, Ambassador of the Côte d'Azur in China, for winning the award for best actor at the Shanghai International Film Festival on June 19. The movie "Cock and Bull" (Chinese: 追凶者也) will be released in China next September.
Last March 31, at the Carlton Intercontinental Hotel in Cannes, Chinese actor Liu Ye, one of the greatest talents of Chinese cinema, was appointed "Côte d'Azur Ambassador for Tourism in China" by the French Riviera
Almost two and a half months after that, this event has already made an impressive mark on Chinese social networks: indeed, photos of this ceremony posted on the actor's Weibo account currently number 140,000 likes, 9,000 reposts by his followers and 19,000 comments; on Wechat, the press article shared by Atout France China shows some 2,600 hits.
"The aim of this appointment was to take a very big step to raise the profile of the Côte d'Azur brand in China. We have only just started but we can already be certain this initiative will bear fruit regarding our image and future tourist traffic,"accordingDavid Lisnard.
Dominique Thillaud thanks Liu Ye"for his attachment to the Côte d'Azur, at a time when Nice Côte d'Azur airport is preparing to give the best possible welcome to Chinese tourists coming to discover our exceptional region."