Emirates unveils its new Premium Economy Class in Nice
Passengers on the Nice-Dubai route can now enjoy the new Premium Economy Class out of the Côte d’Azur.
Une offre exclusivement LuxeAn Exclusively Luxury Offering
Only luxury houses — globally renowned for their heritage, craftsmanship, and rarity — are invited to apply. The concept may be single-brand or multi-brand and should cover all or part of the following segments:
- Ready-to-wear: Men, Women, Children
- Accessories: leather goods, small luggage, scarves, cashmere, hosiery, swimwear, footwear
- Watches, jewelry, fine jewelry
The brand(s) must embody creative and artisanal excellence and be distributed through selective channels.
A Retail Concept Aligned with Riviera DNA
The concept must reflect the identity and values of the Côte d’Azur and meet the expectations of premium travelers:
- Differentiate: Create a unique experience that resonates with Riviera flair, its lifestyle, and radiant elegance.
- Elevate: Enhance brand image through iconic selections, inspired merchandising, and immersive staging.
- Engage: Energize the retail zone with interactive experiences, ambassador-level sales staff, and cultural or local activations.
- Modernize: Integrate contemporary brands, innovative products, and current aesthetic codes to appeal to a young, connected clientele.
A Responsible and Inspiring Vision
The offering must also reflect the airport’s commitments to sustainability, well-being, and innovation.
UAn Emblematic Characterne caractère emblématique
The project should align with retail concepts from:
- Iconic French houses evoking the Riviera myth
- Status luxury brands embodying the French art of living
Submit your application before November 3, 2025. The application file is available now. Join the exceptional houses shaping the future of retail at Nice Airport. Apply, innovate… and take off into the airport experience of tomorrow.
